Go-To-Market Overview
Document Purpose: This document outlines the go-to-market strategy for Cazo AI, covering target markets, customer segments, value propositions, and sales motions based on our platform capabilities.
Executive Summary
Cazo AI targets the Indian beauty & wellness market with a modular, AI-powered operating system for salons. Our GTM strategy focuses on demonstrating immediate operational value (time savings) through pilot deployments, then scaling through franchise networks and ecosystem partnerships.
1. Target Geographies
Primary Market: India
- Focus: Tier-1 and Tier-2 cities with established premium salons.
- Initial Cities: Mumbai, Delhi NCR, Bangalore, Hyderabad, Pune.
- Expansion Path: Gujarat, Chennai, Kolkata.
Why India First?
| Factor | Advantage |
|---|---|
| Market Size | 10M+ salons/spas; fastest growing wellness sector. |
| Data Fragmentation | Severe—most salons use pen & paper or disjointed apps. |
| Language Diversity | WhatsApp-native + Hindi Support is a key differentiator. |
| Cost Sensitivity | SaaS model (₹999-2499/month) fits SMB budgets. |
2. Target Customer Profiles
2.1 Primary Segments
| Segment | Characteristics | Use Case Focus |
|---|---|---|
| Single Premium Salon | 3-10 staff, High ticket value (>₹1000). | Full platform: Booking, CRM, POS. |
| Franchise Chains | 5+ locations, Centralized management. | Multi-tenancy, Staff Rotation, HQ Reporting. |
| Freelance Stylists | Individual operation, Mobile-first. | WhatsApp Bot, Calendar, Payments. |
2.2 Decision Makers
| Role | Priority Concerns | How We Address |
|---|---|---|
| Salon Owner | Revenue, Theft/Leakage, Staff retention. | "Empty Chair Rescue", Commission tracking, Owner Dashboard. |
| Manager / Front Desk | Chaos, Late clients, Inventory count. | Auto-reminders, Barcode scanning, Visual Calendar. |
| Stylist | Tips, Schedule clarity, fairness. | "My Day" app view, Instant commission calc. |
3. Platform Capabilities & Counts (MVP)
We track our platform maturity by the number of verifiable "Use Cases" (functional requirement units) we ship.
| Module / Area | Use Case Count | Key Capabilities |
|---|---|---|
| Core Platform | 8 UCs | Tenant Mgmt, RBAC, API Gateway. |
| Front Desk | 12 UCs | Appointment Mgmt, Staff Logic, Clienteling. |
| Customer Interface | 6 UCs | Booking Widget, Feedback Loop. |
| Marketing Studio | 9 UCs | Campaign Builder, Empty Chair Rescue. |
| AI & ML Ops | 12 UCs | Vision (Face Shape), NLP (Intent), Predictive. |
| Cloud Infrastructure | 4 UCs | VPC, Security Groups, Inference Scaling. |
| Ops & Monitoring | 7 UCs | Logging, Alerting, Incident Response. |
| Total Platform | 58+ UCs | Day 1 Enterprise Ready. |
4. Value Proposition
For Salon Owners
"Automate your operations to reclaim 15+ hours/week. Stop acting as a receptionist and start focusing on growth."
For Stylists
"Focus on your craft, not admin. Your schedule managers itself, and your commissions are calculated instantly."
For Customers
"Instant 24/7 booking via WhatsApp. No apps to download, no waiting on hold."
4. Sales Motion
Goal: Prove operational value at 10-20 reference salons.
- Discovery: Walk in, audit current "pen & paper" friction.
- Pilot Deck: Offer 3 months free in exchange for Case Study.
- Value Demo: "We filled 5 empty slots this week automatically."
Goal: Scale through Distributors and Networks.
- Product Partners: L'Oreal / Wella distributors bundling Cazo with color orders.
- Academy Partners: Graduating students start with Cazo Free Tier.
Goal: Enable smaller salons with minimal touch.
- Website: Self-onboarding wizard.
- Templates: Pre-configured menus for "Unisex Salon", "Nail Bar", "Spa".
5. Competitive Positioning
| Competitor Type | Examples | Our Advantage |
|---|---|---|
| Pen & Paper | Most salons | We offer data insights + automated marketing. |
| Legacy SaaS | Vagaro, Mindbody | We are India-First (WhatsApp, UPI) & AI-Native. |
| Generic Tools | Google Cal + Excel | We understand "Processing Time" and Inventory deduction. |
Key Differentiators
- WhatsApp Native: No friction for end-users.
- Context-Aware: AI knows "Balayage" needs 45 mins processing time.
- Local Context: Supports GST billing and UPI payments natively.
6. Marketing Strategy
Content Marketing
- Case Studies: "How Studio X increased revenue by 20% in 30 days."
- Reels/Shorts: "Day in the life of a Cazo-powered Smart Salon."
Events
- Cosmoprof India: Demo booth.
- Stylist Meetups: Sponsorship of local education events.
7. Success Metrics
Year 1 Targets
- Active Locations: 50+
- Bookings Processed: 10,000+
- Time Saved: 100+ hours/salon/month.
- ARR: ₹50L
Year 2 Targets
- Active Locations: 500+
- Market Share: 5% of Tier-1 Premium Salons.
- Partner Integrations: 2 Major Product Distributors.